Industry Insights
10 min read
Automations that turn Black Friday into your biggest weekend
Your email campaign only works if people actually open it. To make that happen, you need strong subject lines, clear value, and consistent optimization. Here are a few effective ways to increase and keep your audience engaged with every email you send.
Pre-Black Friday Automations: Warm, Prepare, Prime
Before weekend chaos begins, pre-sale automations quietly prepare your audience by reactivating cold subscribers, building anticipation, and creating early momentum well before discounts launch, ensuring shoppers feel informed, engaged, and ready to act—not caught off guard.
When to use:
Warm-up sequences to boost engagement and lift open rates ahead of the sale
Early-access teasers that build anticipation and filter your most interested buyers
Countdown reminders that keep your offer top-of-mind as the weekend approaches
Pros: Increases readiness, improves deliverability, builds hype early.
Cons: Requires early planning and enough time to warm your list properly.
Live Black Friday Automations
Once your sale goes live, automations handle the heavy lifting. Real-time triggers respond instantly as shoppers browse, click, abandon carts, or hesitate at checkout. These intelligent flows deliver timely nudges, remove friction, build urgency, and guide high-intent buyers across the finish line when conversion likelihood peaks.
When to use:
Cart abandonment emails for shoppers who leave without purchasing
Early-access teasers that build anticipation and filter your most interested buyers
Product-interest triggers for subscribers viewing specific items or categories
VIP-only offers for high-value or loyal segments who convert at higher rates
Pros: Saves lost revenue, personalizes offers automatically, converts high-intent visitors.
Cons: Can feel aggressive if frequency isn't controlled.
“The best automations don’t just save time. They recognize intent, respond at the right moment, and turn interest into action working quietly in the background to convert high-intent moments.”
-Alex Morgan,
Head of Growth, Castly
Post-Black Friday Automations
Black Friday isn’t the end it’s the opening act. Post-sale automations keep the conversation going, turning one-time shoppers into repeat customers. These flows strengthen loyalty and give your brand momentum long after the weekend rush fades.
Thank-you emails that reinforce trust and confirm purchase value
Review & feedback requests that build social proof for future campaigns
Product follow-ups that encourage repeat buys or additional add-ons
Bringing It All Together
The real magic of Black Friday isn’t in the discount — it’s in the timing, personalization, and follow-through. Automations orchestrate every stage: before, during, and after the sale. With Castly powering your flows, you’re not just running a weekend promotion — you’re building a system that grows your audience, boosts revenue, and strengthens relationships far beyond Black Friday.
