Case studies
5 min read
How Robert Gilbert-Carter Built a Seven-Figure Business Working 20 Hours a Week
Robert didn’t aim to work harder—he focused on tasks that directly generated revenue. Low-value activities were automated, delegated, or eliminated.
Leveraging Systems & Automation
He built systems and processes to run his business efficiently:
Automate client onboarding processes to save time and streamline new accounts.
Outsource routine tasks to free up time for strategic, high-value activities.
Use technology tools to streamline operations and reduce manual workload.
This allowed him to scale without adding hours.
Targeting the Right Clients
Instead of chasing everyone, Robert worked with high-value clients who matched his expertise. This approach maximized income while minimizing effort.
“By focusing on high-impact work, automation, and the right clients, Robert built a profitable business without long hours or burnout.”
-Alex Morgan,
Head of Growth, Castly
Smart Time Management
He structured his 20-hour workweek intentionally:
Schedule deep work sessions focused on strategy and high-priority projects.
Hold meetings only when necessary to protect time and maintain productivity.
Set boundaries to protect focus and minimize distractions during work hours.
Quality over quantity was the key.
Lessons for Creators & Entrepreneurs
Robert’s success shows that you can build a seven-figure business without burning out:
Focus on high-impact tasks that directly contribute to revenue and growth.
Automate and delegate routine work to optimize efficiency across the team.
Serve clients who value your expertise and align with your business goals.
Work smarter, not longer, by prioritizing, automating, and optimizing tasks.
Efficiency + strategy = sustainable wealth.
